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Jamaica Proposes a New Caribbean at 2015 JAPEX

10/7/2015

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One question on everyone’s mind at the 2015 Jamaica Product Exchange (JAPEX) was how the country plans to respond when Cuba fully opens to the North American market.

Nicola Madden-Greig, president of the Jamaica Hotel & Tourist Association (JHTA), offered her opinion when he took the stage during the conference’s opening ceremony.

“I personally believe this is an opportunity to promote a ‘new Caribbean,’” Madden-Greig said.

Madden-Greig urged for the creation of a Caribbean experience, on par with the Mediterranean experience — instead of competing, the islands should work together to create the strongest possible itineraries.

Read more at TravelAge West.

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