TravelAge West’s Explorer magazine hosted a one-hour discussion on the growing adventure travel market with moderator Mary Pat Sullivan, president of Sullivan Marketing Advisors. Adventure experts included in the chat were Casey Hanisko, vice president of marketing and communications for the Adventure Travel Trade Association (ATTA); Deane Motis, director of sales for North America for Hurtigruten; Robin Weber Pollak, president of Journeys International; and Mindy Poder, Executive Editor of TravelAge West, Family Getaways and Explorer magazines. During the discussion, the panel highlighted market trends and advised agents on how to better sell experiential travel.
Below are some of the top insights from the discussion.
Read more at TravelAge West.